April Fools' Day is back. In 2020, consumers fairly explicitly communicated to brands that the second month of a global pandemic was really not the time to be Fools-ing around--and, for the most part, brands took the hint. We saw a few April Fools' brand stunts the following year, mostly of the harmless and charmingly...
Fools Rush In: The Funniest, Weirdest and Wildest Brand Stunts of April Fools' Day 2022
AdWeek - 1 Apr 2022 14:00
April Fools' Day is back. In 2020, consumers fairly explicitly communicated to brands that the second month of a global pandemic was really not the time to be Fools-ing around--and, for the most part, brands took the hint. We saw a few April Fools' brand stunts the following year, mostly of the harmless and charmingly...
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